Area Wise Faculty: Marketing

Dr. Tinu Jain has 5 years of experience in teaching, research and industry. Prior to joining IMI-Kolkata, he has been associated with reputed institutions like Indian Institute of Management Jammu (IIM Jammu), Narsee Monjee Institute of Management Studies (NMIMS) Mumbai Main Campus. Prior completing the Fellow Program in Management (FPM) from Indian Institute of Management Calcutta, he had done his MBA from XIMB (Xavier Institute of Management Bhubaneswar)- 2005-07 batch with Rural Marketing as specialization and has worked in AMUL as Depot In-Charge (Equal to Branch Manager) for 26 months taking care of the entire range of AMUL products.

His teaching and research interest area includes Branding; Rural Marketing; Digital Marketing; Retailing; Tourism Marketing; Consumer Behavior and Sales & Distribution.

Prof. Gobinda Roy has over 16 years of experinec in industry, research, and teaching. He is in the area of marketing and currently teaches Digital Marketing, Service Marketing, Web Analytics, etc. He has rich and extensive managerial experience in the telecom industry in the areas of telecom product management, marketing management, telecom solution, etc. Prior to joining IMI Kolkata, he has conducted MDP and FDP in in OP Jindal University, JSPL, and JPL Raigarh and delivered guest lectures in VGSOM (IIT Kharagpur), IIFT Kolkata. He has published several scholarly articles in leading international journals such as Journal of Internet Commerce, Journal of Marketing communication, Global Business Review, etc.

Dr. Swapnarag Swain possesses valuable experience of more than 10 years in academics and industry combined together. Before joining IMI-Kolkata, he has been associated with highly reputed academic institutions like T.A. Pai Management Institute (TAPMI), Manipal, NALSAR-Hyderabad, and National Law University (NLU), Odisha. Dr. Swain has been the recipient of prestigious gold medal for being the best all-rounder in MBA at KIIT University. He is also a recipient of PGDHHM (Hospital & Healthcare Management) from Symbiosis, Pune and holds Ph. D from Utkal University. He has been teaching courses like Marketing Management, Consumer Behaviour, Brand Management, and Services Marketing. His research interest lies in the areas of service quality, healthcare marketing, brand equity and technology adoption. He has published several research papers in highly ranked peer reviewed international journals (indexed in Scopus and ranked in ABDC journal quality list) and presented several research papers in national/international conferences. Dr. Swain holds special interest in conducting training programs for healthcare professionals in the areas like healthcare service quality, patient satisfaction and healthcare marketing. He is dedicated towards creation and dissemination of knowledge in the area of marketing through his research, training and consultancy.

Dr. Rituparna Basu is an internationally acclaimed young academician and researcher in the domain of marketing and retail. She received the prestigious AIMS-IRMA Outstanding Young Woman Management Teacher Award 2016 for her contribution to management teaching in the country. She is particularly known for her practice-led research across a wide range of topics such as retail, sports marketing, and children as consumers that is already making an impact across the global academic fraternity.

Dr. Basu completed her Ph.D. in Management from IIT Kharagpur to join full time academics as an Assistant Professor of Marketing, Retail and Entrepreneurship at IMI Kolkata in January 2013. Her doctoral thesis titled Store Format Choice in Emerging Retail Markets speaks of her expertise in contemporary marketing theories and practices. Dr. Basu is an alumnus of the highly acclaimed St. Xaviers’ College, Kolkata and holds a B.Sc. degree with Economics honors. She also has a gold medal to her credit for her Master’s in Business Administration.

Dr. Basu has over 13 years of industry-academia experience. She has worked with some of the best known media companies like AMSI (an Indo-Malaysian joint venture with Power FM and Aamar FM radio stations in Kolkata), Sanmarg (a leading vernacular newspaper) and a startup niche magazine on education abroad called “Ready to Go?”, in national sales and marketing profiles for around 5 years prior to joining IIT. During her IIT days she attended a student exchange programme on International Marketing at the University of Nebraska, Omaha and had the opportunity to meet the legendary Warren Buffet and some of the best known American CEOs. She was part of the IIMA Summer School 2012 on Data Analytics.

In her teaching career, she has already held the Adjunct Faculty position at Vinod Gupta School of Management, IIT Kharagpur teaching Sales and Distribution to the students of its MBA as well as Executive MBA programmes. She has been regularly visiting many reputed management institutes and Universities like the IISWBM and St. Xavier’s University to teach papers in Retail, CRM, Marketing Strategy, etc.

She is a high impact corporate trainer. She has delivered several training sessions in sales and communication at companies like Bengal Ambuja, Usha Telehoist and Quotient Engineering Inc. She also facilitates MDPs for Allahabad bank, CESC, PCBL and others at IMI-Kolkata.

She has delivered session on “Overcoming Challenges for Sustainable Competitive Advantage” as a Keynote Speaker for National Symposium by St. Xavier’s College Department of Commerce & Business Administration. She has graced many national/ international academic forums as guest of honour or distinguished panelist and has also been invited as faculty expert to Live programmes on national television. Recently, she delivered an expert session on ‘Social Entrepreneurship’ at the National Seminar organized by GDBI, Kolkata along with luminaries like Chandra Shekhar Ghosh, Nikhil Pant and others. Her oratory skills coupled with her expertise as a highly cited researcher makes her a popular choice as a speaker in intellectual platforms.

Dr. Basu is the Associate Editor of IMI Konnect (A scholarly management publication- ISSN 2321 9378) since January 2014. As a successful academic administrator she has been the Chairperson of Admissions at IMI-K and currently she heads its Branding & Media Relations. She is also a representative member of the Board of Governors at IMI Kolkata.

As a researcher, she has authored several research papers in international journals of repute that are available across scholarly indexes. She has authored award winning teaching cases that are available on Harvard Business School Publishing indexes. She is very keen on practicing and publishing collaborative applied research with pragmatic integration of quantitative and qualitative methodological approaches.

Dr. Mohua Banerjee completed her M.Com in Accountancy and Ph.D. in Commerce – Marketing from University of Calcutta. She has over fifteen years of teaching experience and teaches courses on Marketing Management, Retail Marketing, Sales & Distribution and Marketing Communication in India. As a Visiting Professor in foreign Universities like University of Bordeaux, University of Tours and Celsa-Sorbonne University in France, she has taught courses on the Indian Perspectives of Digital Marketing, Consumer Behaviour, International Retailing and Supply Chain Management. in their Masters Programmes. She has been invited as a Guest Speaker in The Retail Institute of Leeds Business School, UK, and at the University of Dauphine, France. She is also a Visiting Professor in Retail Marketing in the M.Com Department of St. Xavier’s College. Dr. Mohua Banerjee is an Independent Director in Electrosteel Castings Limited (https://en.wikipedia.org/wiki/Electrosteel_Castings) and is a member of the Governance Committee (https://www.electrosteelcastings.com/about-us/management.asp). Dr. Mohua has consulted in the telecom sector and has conducted practice-oriented retail research with Oxford Institute of Retail Management, Saïd Business School, University of Oxford. She had been actively involved in Retail Management curriculum development for National Skill Development Mission, NITTTR, Ministry of HRD. Her publications include research articles and cases in international journals and publishing houses.