Anees Ahmad is presently working as Assistant Professor of Marketing at International Management Institute, Kolkata. He has acquired the doctoral degree from IIT (ISM), Dhanbad. His research interests are in the areas of branding and consumer behavior. He has published research papers in national and international journals which are indexed in Thomson Reuters, Clarivate Analytics Master Journal list Web of Science, Scopus and ABDC journal quality list. Besides publications, he has also presented research work at various national and international conferences. He is a management graduate from Uttar Pradesh Technical University, Lucknow. He has qualified UGC NET & JRF in Management. He started his academic career in 2008 and he has more than 13 years of teaching and research experience.