Swapnarag Swain

Education : Ph. D, MBA, PGDHHM

Designation : Assistant Professor-Marketing, Chairperson- Admissions

Contact: 033-66529604

Email: s.swain@imi-k.edu.in

About Swapnarag Swain

Dr. Swapnarag Swain possesses valuable experience of more than 10 years in academics and industry combined together. Before joining IMI-Kolkata, he has been associated with highly reputed academic institutions like T.A. Pai Management Institute (TAPMI), Manipal, NALSAR-Hyderabad, and National Law University (NLU), Odisha. Dr. Swain has been the recipient of prestigious gold medal for being the best all-rounder in MBA at KIIT University. He is also a recipient of PGDHHM (Hospital & Healthcare Management) from Symbiosis, Pune and holds Ph. D from Utkal University. He has been teaching courses like Marketing Management, Consumer Behaviour, Brand Management, and Services Marketing. His research interest lies in the areas of service quality, healthcare marketing, brand equity and technology adoption. He has published several research papers in highly ranked peer reviewed international journals (indexed in Scopus and ranked in ABDC journal quality list) and presented several research papers in national/international conferences. Dr. Swain holds special interest in conducting training programs for healthcare professionals in the areas like healthcare service quality, patient satisfaction and healthcare marketing. He is dedicated towards creation and dissemination of knowledge in the area of marketing through his research, training and consultancy.

Selected Research Publications
  • Swain S. (2019), “Do patients really perceive better quality of service in private hospitals than government hospitals in India”, Benchmarking – An International Journal, Vol 26 No 2, pp. 590-613. (ABDC-B; Indexed in Scopus and ESCI).
  • Swain, S. and Kar, N. C. (2018), “Hospital service quality as antecedent of patient satisfaction – A conceptual framework” International Journal of Pharmaceutical and Healthcare Marketing, Vol 12 No 3, pp. 251-269. (ABDC-C; Indexed in Scopus and ESCI)
  • Swain, S. and Kar, N. C. (2017), “A holistic framework for conceptualizing hospital service quality”, Journal of Health Management, Vol 19 No 1, pp. 84-96. (Sage Publication – Scopus Indexed)
  • Swain, S., Singh, P. and Ahmad, A. (In Press), “Young consumers’ loyalty towards premium and non-premium shoe brands”, International Journal of Business Innovation and Research (Scopus indexed)
  • Swain, S. and Kar, N. C. (2018), “Comparing perceived service quality between government medical college hospitals”, Pacific Business Review International, Vol 10 No 9. (Indexed in ESCI-Thomson Reuter))
Papers Presented in Conferences
  • Presented the research paper “Comparing brand equity of private and public health insurers” at the ICOMBS Conference, ICFAI-Hyderabad, November, 2019.
  • Presented the research paper “Cognitive, affective and conative approach to investigation of antecedents of brand loyalty – A study on Indian context” at the MCEM Conference, IMT-Hyderabad, January, 2019.
  • Presented research paper “Dimensions of hospital service quality – Development of a conceptual framework” at the ICMABMS International Conference, BIMTECH Bhubaneswar – November, 2014. (Won the Best Paper award)
  • “Antecedents of service quality management in hospital perspective: A conceptual inquiry” published in conference proceeding (Springer; ISBN: 978-93-5196-520-6), ICBPEM International Conference, NIT Rourkela – December, 2014.
  • “Spirituality at Workplace: A comparative study between government and private hospitals” published in conference proceeding (ISOL Publication; ISBN: 978-81-920639-3-5), ISOL International Conference, XIM Bhubaneswar – January, 2013.
Awards/Recognitions
  • Gold Medal for being the ‘Best All Rounder’ in MBA at KIIT University, 2009.
  • Winner of ‘Best Paper award’ at ICMABMS International conference, BIMTECH-Bhubaneswar, November, 2014.
  • ‘Certificate of Excellence’ for generating profitable business in TATA-AIG Life Insurance Co. August, 2009
Training/Consultancy
  • Conducted MDP on “Strategies for building strong brands” at O-Launchpad, Bhubaneswar, December-2019.
  • Conducted MDP on “Designing a customer centric service delivery system” at O-Launchpad, Bhubaneswar, February-2020.
  • Conducted professional training program on “Managing hospital service quality” at Add Hospital Pvt. Ltd, Cuttack – June, 2015.
  • Conducted professional training program on “Measuring and managing patient satisfaction” at Add Hospital Pvt. Ltd, Cuttack – October, 2015
  • Conducted MDP on “Effective marketing strategies for hospitals” at UMKAL Hospital & Metro Heart Institute, Gurgaon – February, 2011.
  • Conducted MDP on “GAP analysis and service quality management in healthcare” at Lovely Professional University, Punjab – May, 2011.
  • Conducted MDP on “Measuring and Managing Patient Satisfaction in Hospitals” at UMKAL Hospital & Metro Heart Institute, Gurgaon – October, 2010.
PGDM
  • Marketing Management I
  • Integrated Marketing Communication
  • Strategic Brand and Product Management
  • Consumer Behaviour
FPM
  • Behavioural and Consumer Research