Swapnarag Swain

Selected Research Publications

• Swain S. (2019), “Do patients really perceive better quality of service in private hospitals than government hospitals in India”, Benchmarking – An International Journal, Vol 26 No 2, pp. 590-613. (ABDC-B; Indexed in Scopus and ESCI).
• Swain, S. and Kar, N. C. (2018), “Hospital service quality as antecedent of patient satisfaction – A conceptual framework” International Journal of Pharmaceutical and Healthcare Marketing, Vol 12 No 3, pp. 251-269. (ABDC-C; Indexed in Scopus and ESCI)
• Swain, S. and Kar, N. C. (2017), “A holistic framework for conceptualizing hospital service quality”, Journal of Health Management, Vol 19 No 1, pp. 84-96. (Sage Publication – Scopus Indexed)
• Swain, S., Singh, P. and Ahmad, A. (In Press), “Young consumers’ loyalty towards premium and non-premium shoe brands”, International Journal of Business Innovation and Research (Scopus indexed)
• Swain, S. and Kar, N. C. (2018), “Comparing perceived service quality between government medical college hospitals”, Pacific Business Review International, Vol 10 No 9. (Indexed in ESCI-Thomson Reuter))

Papers Presented in Conferences

• Presented the research paper “Comparing brand equity of private and public health insurers” at the ICOMBS Conference, ICFAI-Hyderabad, November, 2019.
• Presented the research paper “Cognitive, affective and conative approach to investigation of antecedents of brand loyalty – A study on Indian context” at the MCEM Conference, IMT-Hyderabad, January, 2019.
• Presented research paper “Dimensions of hospital service quality – Development of a conceptual framework” at the ICMABMS International Conference, BIMTECH Bhubaneswar – November, 2014. (Won the Best Paper award)
• “Antecedents of service quality management in hospital perspective: A conceptual inquiry” published in conference proceeding (Springer; ISBN: 978-93-5196-520-6), ICBPEM International Conference, NIT Rourkela – December, 2014.
• “Spirituality at Workplace: A comparative study between government and private hospitals” published in conference proceeding (ISOL Publication; ISBN: 978-81-920639-3-5), ISOL International Conference, XIM Bhubaneswar – January, 2013.

Awards/Recognitions

• Gold Medal for being the ‘Best All Rounder’ in MBA at KIIT University, 2009.
• Winner of ‘Best Paper award’ at ICMABMS International conference, BIMTECH-Bhubaneswar, November, 2014.
• ‘Certificate of Excellence’ for generating profitable business in TATA-AIG Life Insurance Co. August, 2009

Training/Consultancy

• Conducted MDP on “Strategies for building strong brands” at O-Launchpad, Bhubaneswar, December-2019.
• Conducted MDP on “Designing a customer centric service delivery system” at O-Launchpad, Bhubaneswar, February-2020.
• Conducted professional training program on “Managing hospital service quality” at Add Hospital Pvt. Ltd, Cuttack – June, 2015.
• Conducted professional training program on “Measuring and managing patient satisfaction” at Add Hospital Pvt. Ltd, Cuttack – October, 2015
• Conducted MDP on “Effective marketing strategies for hospitals” at UMKAL Hospital & Metro Heart Institute, Gurgaon – February, 2011.
• Conducted MDP on “GAP analysis and service quality management in healthcare” at Lovely Professional University, Punjab – May, 2011.
• Conducted MDP on “Measuring and Managing Patient Satisfaction in Hospitals” at UMKAL Hospital & Metro Heart Institute, Gurgaon – October, 2010.

PGDM

• Marketing Management I
• Integrated Marketing Communication
• Strategic Brand and Product Management
• Consumer Behaviour

FPM

• Behavioural and Consumer Research