IMI Kolkata organized an invitation only event for releasing the case study titled ‘The March of Jagran: Realizing & Sustaining Market Leadership’, featuring the growth story of Dainik Jagran – a Hindi daily. The event was organized at IMI Kolkata campus on 2nd July, 2013. The event was attended by representatives from Jagran Prakashan Ltd., executives from the media fraternity, a faculty member from Colorado State University and faculty members from IMI Kolkata.
The case study developed by Dr. Tirthankar Nag, Dean(Academics) and Dr. Buroshiva Dasgupta, Professor, based on their study of Jagran Prakashan Ltd. is an effort to highlight the business side of the print media and shall be part of the curriculum at IMI Kolkata. This is an initiative of IMI Kolkata to bridge the academia industry gap and encourage the faculty members to carry out engagements with the industry and bring in real life decision making inside the classroom