- Exposure to Advanced Multivariate Analysis and practice with datasets
- Research case exercise mentored by renowned faculties from IMI Kolkata and Brainware University.
- Lecture sessions by renowned research faculties from VGSOM, IIT Kharagpur
- Special follow up session for the research scholars
- Online programme
The IMI Legacy
Established in 1981 with a campus in New Delhi, the International Management Institute (IMI) was India’s first corporate
sponsored business school. During its inception, IMI was backed by prestigious corporate houses like RPG Enterprises,
Nestle, ITC, SAIL, Tata Chemicals, BOC and Williamson Magor. IMI Delhi, which is located in the Qutab Institutional
Area, has been among the leading B-schools for almost three decades and is today a global institution. It was
established in 1981 in collaboration with IMI Geneva (now IMD, Lausanne). Later in 2010, two more campuses came up in
Kolkata and Bhubaneswar to enable bright young minds from eastern India to gain access to the world-class IMI management
The FDP aims to provide an overview of the importance of multivariate analysis in research, for publication in top-tier
journals. The sessions aim to demonstrate the application of various research methods with ample case exercises for
mastering the key concepts for usage in journal articles. The programme demonstrates the key concepts of linear
regression and logistic regression and their usage in research studies. The workshop will focus on factor analysis,
confirmatory factor analysis (CFA), structured equation modeling (SEM), process macro with mediation and moderation for
enabling you to use rich set methods for increasing acceptance of paper in peer-reviewed journals. Finally, the
programme intends to equip the participants with the key knowledge for application of cluster analysis and conjoint
analysis in research publications.
- To provide an overview of Multivariate Analysis in research
- To explain the application of regression(Linear Regression and Logistic Regression)
- To explain the application of Factor Analysis, Confirmatory Factor Analysis (CFA), and Structured Equation
- To provide an overview of Cluster Analysis and Conjoint Analysis
- To explain Process macro with mediation and moderation
Detailed Content and Session Plan
|Session and Date||Time and Duration||Topic||Presenter|
|I – June 09, 2021||06:30 P.M. – 7:30 P.M. |
|Overview of Multivariate Analysis in Research||Dr. Gobinda Roy|
|II – June 09, 2021||07:45 P.M. – 8:45 P.M. |
|Application of Regression (Linear Regression and Logistic Regression)||Dr. Gobinda Roy|
|III – June 10, 2021||06:30 P.M. – 7:30 P.M. |
|Factor Analysis||Dr. Gobinda Roy|
|IV – June 10, 2021||07:45 P.M. – 08:45 P.M. |
|Confirmatory Factor Analysis (CFA)||Dr. Srabanti Mukherjee|
|V – June 11, 2021||06:30 P.M. – 7:30 P.M. |
|Structured Equation Modeling||Dr. Srabanti Mukherjee|
|VI – June 11, 2021||07:45 P.M. – 08:45 P.M. |
|Process macro with mediation and moderation||Dr. Rajarshi Debnath|
|VII – June 12, 2021||06:30 P.M. – 7:30 P.M. |
|Cluster analysis||Dr. Biplab Datta|
|VIII – June 12, 2021||07:45 P.M. – 08:45 P.M. |
|Conjoint analysis||Dr. Biplab Datta|
All Participants need to download SPSS and AMOS in their desktop / laptop. Participants need to have a basic idea of SPSS commands, Descriptive Statistics, Hypothesis Testing.
The programme aims to provide a holistic overview and exposure to popular statistical methods and their application in
journal publishing. It will be immensely helpful for research scholars to develop an in-depth understanding of the popular methods (CFA/SEM, Regression, Cluster and Conjoint Analysis) for preparing their final thesis. It will provide practical exposure to Structural Equation Modeling using AMOS.
This programme will be immensely beneficial for the beginners and intermediate level researchers in exploring regression, SEM/AMOS, cluster and conjoint analysis in research studies. It will also help them in the interpretation of each statistical tool for research paper writing and thesis writing.
Dr. Gobinda Roy
(Ph.D & MBA – VGSOM, IIT Kharagpur), Assistant Professor (Marketing), IMI Kolkata.
Dr. Biplab Datta
(Ph.D –IIT Delhi, MBEM – SPA Delhi, B. Arch – IIT Kharagpur), Associate Professor (Marketing), VGSOM, IIT Kharagpur.
Dr. Srabanti Mukherjee (Ph.D – IIEST Shibpur), Assistant Professor (Marketing), VGSOM, IIT Kharagpur.
Dr. Rajarshi Debnath (Ph.D –VGSOM IIT Kharagpur), Assistant Professor, Brainware University.
|Category||Total Fees (in ₹)|
|MBA / PGDM Student||300 + [email protected]%|
|FPM / Ph.D Student||500 + [email protected]%|
|Faculty||700 + [email protected]%|
|Industry Professional||1000 + [email protected]%|
Registration Terms and Conditions
- Last date for registration and payment– June 7, 2021
- Participation certificate will be issued to only those who attend all the sessions.
Bank Details for Registration
Please note the following bank details for payments. Payments can be made through RTGS/ NEFT / IMPS transfers. Payment without the submission of the form will not be considered.
|Bank Name||Axis Bank|
|Branch Name||Panchanantala Branch, Howrah|
|Account Name||International Management Institute Kolkata|
|Account Type||Savings Account|
Steps for Registration
- Make the payment through NEFT/RTGS/IMPS. (Please note the Transaction ID)
- Fill the registration form Link for RegistrationForm
- Send the confirmation email to [email protected]
For any query, please contact
Ms. Amrita Datta
Email: [email protected]
Phone: +91 33 6652 9664.